The full report
According to Edvido's analysis of 1,238 PR agencies listed on Edvido (October 2026), the median minimum project size is $5,000. 18.6% of firms that publish a minimum accept projects from $1,000, while 47.1% start at $10,000 or more.
This guide uses Edvido's own listing data, not survey estimates. Every number below comes from the downloadable dataset and is explained in the methodology section.
Key findings
- 609 of 1,238 firms (49.2%) publish a minimum project size.
- 3.3% require $25,000 or more to start a project.
- 43% are small teams of 2-9 people.
- Highest share of $10,000+ minimums: United Kingdom (78.4%, n=167). Highest share of $1,000 minimums: India (71.4%, n=21).
- Minimums rise with team size: 42% of 2-9-person teams start at $10,000+, against 52.3% of 50-249-person teams.
How much do PR agencies charge? Minimum project sizes
Share of the 609 PR agencies that publish a minimum project size, by band.
| Minimum project size | Share of firms |
|---|---|
| $1,000 or less | 18.6% |
| $5,000 – $9,999 | 34.3% |
| $10,000 – $24,999 | 43.8% |
| $25,000 – $49,999 | 1.5% |
| $50,000 or more | 1.8% |
PR Agency pricing by country
Countries with at least 20 firms publishing a minimum. Percentages are shares of firms with a published minimum; “Start at $1k” = minimum of $1,000; “Small teams” = share of listed firms with 2-9 people.
| Country | Firms listed | With a minimum | Median minimum | Start at $1k | $10k+ minimum | $25k+ minimum | Small teams |
|---|---|---|---|---|---|---|---|
| United States | 264 | 110 | $10,000 | 12.7% | 50.9% | 6.4% | 48.5% |
| United Kingdom | 242 | 167 | $10,000 | 10.2% | 78.4% | 0.6% | 44.6% |
| Germany | 41 | 29 | $5,000 | 24.1% | 6.9% | 0% | 37.5% |
| Australia | 27 | 22 | $5,000 | 31.8% | 18.2% | 4.5% | 36% |
| India | 24 | 21 | $1,000 | 71.4% | 14.3% | 9.5% | 33.3% |
Pricing by region
| Region | Firms listed | With a minimum | Median minimum | Start at $1k | $10k+ minimum |
|---|---|---|---|---|---|
| North America | 299 | 129 | $10,000 | 14% | 50.4% |
| UK & Ireland | 268 | 171 | $10,000 | 11.1% | 77.2% |
| Western Europe & Nordics | 260 | 152 | $5,000 | 15.8% | 28.3% |
| Central & Eastern Europe | 95 | 45 | $10,000 | 24.4% | 51.1% |
| East Asia | 90 | 28 | $5,000 | 14.3% | 28.6% |
| South & Southeast Asia | 72 | 40 | $1,000 | 55% | 25% |
| Australia & New Zealand | 27 | 22 | $5,000 | 31.8% | 18.2% |
Does team size change the price?
Larger teams usually set higher minimums: they carry more overhead and target bigger budgets.
| Team size | Firms with a minimum | Median minimum | Start at $1k | $10k+ minimum |
|---|---|---|---|---|
| 2-9 people | 226 | $5,000 | 20.8% | 42% |
| 10-49 people | 267 | $10,000 | 18.4% | 50.9% |
| 50-249 people | 86 | $10,000 | 15.1% | 52.3% |
PR Agency pricing by city
City pages with at least 10 firms publishing a minimum, highest median first. Each city is a small sample: use it as a direction, not a quote.
| City | Country | With a minimum | Median minimum | Start at $1k | $10k+ minimum |
|---|---|---|---|---|---|
| Preston | United Kingdom | 10 | $10,000 | 0% | 100% |
| Glasgow | United Kingdom | 13 | $10,000 | 0% | 92.3% |
| Bristol | United Kingdom | 10 | $10,000 | 0% | 90% |
| Bournemouth | United Kingdom | 15 | $10,000 | 0% | 86.7% |
| Cambridge | United Kingdom | 11 | $10,000 | 9.1% | 81.8% |
| Manchester | United Kingdom | 11 | $10,000 | 9.1% | 81.8% |
| Liverpool | United Kingdom | 10 | $10,000 | 10% | 80% |
| Portland | United States | 13 | $10,000 | 7.7% | 69.2% |
| New York | United States | 11 | $10,000 | 9.1% | 63.6% |
| Philadelphia | United States | 11 | $10,000 | 9.1% | 63.6% |
| Birmingham | United Kingdom | 10 | $10,000 | 0% | 60% |
| Brussels | Belgium | 11 | $5,000 | 0% | 27.3% |
| Helsinki | Finland | 10 | $5,000 | 10% | 20% |
| Berlin | Germany | 13 | $5,000 | 23.1% | 7.7% |
| Melbourne | Australia | 13 | $5,000 | 46.2% | 7.7% |
Agencies to compare
Walther Kranz
As Walther Kranz, we manage all communication activities, especially PR, of global and national brands with the young team in the industry.
5 years in business · 9 portfolio items
45members
Located inİstanbul
What drives the cost of PR
The minimum project size tells you where an agency starts. The final quote depends on scope:
- Retainer vs. campaign: most PR work is a monthly retainer; launches and crises are often project-based.
- Market and language: national and international media coverage needs local relationships.
- Deliverables: press releases, media lists, interviews, events and monitoring are priced differently.
- Seniority: the share of senior consultant time in the team changes the fee more than headcount.
How to get an accurate quote
Compare quotes on the same written scope, ask what is excluded, and check whether the team that pitches is the team that delivers. Edvido is a digital smart platform designed to connect businesses with service providers in digital marketing, advertising and software. Send your brief, get matched right away, completely free: you are introduced to 4-5 agencies and compare their proposals side by side.
Browse all PR agencies or compare agencies on Edvido. For a wider view across categories, read Digital marketing agency pricing: what the data shows.
Methodology and data
- Firms listed on 98 Edvido city pages for PR agencies, collected from the public listing API on 2026-10-21.
- One record per firm within the category (by website, else name); a firm listed in several cities is counted once.
- Minimum project size as published in the firm's public B2B directory profile (such as Clutch and Sortlist), in USD (e.g. "$5,000+"). Firms without a published minimum are excluded from price statistics.
- Country of the Edvido city page the firm is listed on.
- Countries, regions and team-size groups with fewer than 20 firms publishing a minimum are not shown; city rows need at least 10 and are small samples.
- Median of the published minimum project sizes (band lower bounds).
Download: PR Agency Pricing Data 2026 — minimum project sizes of 1,238 PR agencies (JSON). Snapshot date: 2026-10-21. Licence: CC BY 4.0 — cite as: Edvido, PR Agency Pricing Data 2026 (https://www.edvido.com/pr-agencies/pricing).
Frequently asked questions
How much do PR agencies charge in 2026?
Across 609 PR agencies on Edvido that publish a minimum project size, the median minimum is $5,000. 18.6% start at $1,000 and 47.1% at $10,000 or more.
Which country has the most affordable PR agencies?
Among countries with at least 20 firms publishing a minimum, India has the highest share of firms starting at $1,000 (71.4%). Price alone does not show quality: compare portfolios and scope.
Do bigger PR agencies cost more?
Yes, on average. 42% of 2-9-person teams set a minimum of $10,000 or more, compared with 52.3% of 50-249-person teams.
What affects the price of PR?
Retainer vs. campaign: most PR work is a monthly retainer; launches and crises are often project-based. Market and language: national and international media coverage needs local relationships. Deliverables: press releases, media lists, interviews, events and monitoring are priced differently.
Where does this data come from?
From Edvido's global listing pages for PR agencies (October 2026). Minimum project sizes are the values firms publish in their public B2B directory profiles (such as Clutch and Sortlist). The full dataset can be downloaded as JSON from this page.
How can I get quotes from several agencies?
Send your brief on Edvido, get matched right away, completely free. You are introduced to 4-5 agencies and compare their proposals on the same scope.
